How to make a poster at the last minute with no title, no pictures (or unsatisfactory resolution) and too much content? I’m sure it must happen to you as often as to me, juggling the text to keep it readable without overflowing. The photos are interesting but too small to be A3 printed. Not to mention the time limit which is a constant in all the graphic world (web or print) and unfortunately a barrier to the imagination, inspiration.
In short, at the beginning, you have to sort through the information provided to define what will be the title, date, main text (if any) and contact information. This last will be relegated to the bottom of the poster.
The title is the most important part of a poster. Most passers-by will see it. If the title speaks to them, they will probably read the other information: date, location … and lastly, they should note the number or address listed in small print at the bottom of the poster. Suffice to say that the title has to be bold. For this post, it’s pretty simple, I assumed the title of the program: Vietnam Cycling Challenge, which contains three main topics of this event.
A word on the subject: Vietnam Cycling Challenge
Global Volunteer Network organizes many fundraising treks and challenges to support nonprofit organizations in areas where these challenges take place. Among others, there is the ascent to Machu Pichu, Everest and Kilimandjaro. The new challenge this year (April 2011) is a biking tour in Vietnam. More than 500km to go along the Vietnamese coast alongside local professionals to provide financial support to over 600 children living in orphanages in this region.
Returning to the poster, the title is the most important and should reflect the subject:
- Where? in Vietnam
- What? challenge, bike
The title is an assemblage of words, which is not really appealing to the eye. Why do you think the number of icons is raising on all buttons, menus (physical or digital)? This is not just to look pretty (even if that reason alone would be enough for me) but also to facilitate the work of reading. much like the comic book from our childhood.
For the poster, so I searched on Google Image (my muse) for each word main title. This allowed me to create different designs in Illustrator for:
- Vietnam – Vietnam’s map with the flag,
- Challenge – difficult one, finally the inspiration comes from Carbon Rally
- Bike – stylized wheels in C and overlaid cycling bikes.
It only remains to integrate all: title, date (which must be at least as visible as the title) and text (where there is room still available). Of course, one option is to persuade sponsors to shorten the text. If you’ve ever tried, you know it’s easier to play on the spacing between the letters to gain a few inches :). Finally, contact information are included at the bottom of the page with the largest size possible in the remaining space, which is often the smallest in the limit of readability.
Here is the final result
Eat So They Can is not over! It’s still time to be part of this global event. You have until the end of 2010 to register as an host, organize your diner, and maybe win a trip to Africa in connection with the distribution trip: distribution of the funds raised thanks to you. There are now nearly 1200 events in 94 countries.
For our part, we hosted our own lunch on Sunday, October 18: a BBQ despite the rain! And we collected $ 243.26 U.S. during this party.
From a development standpoint, there is still much work to do for improving the website… we’ve got plenty of new feature ideas for 2011! But for now, I suggest you take a look at these free online resources, my last artwork for Eat So They Can this year.
Resources are a full range of graphics products downloadable for free by the hosts that contain a considerable amount of information on the causes and our actions in various countries in need. Most of them are equally accessible to all users. In this library, there is a generic and a customizable poster, a flyer and an invitation to your party, a business card, a place mat, a sticker, all the DVD sections (the videos are also available on YouTube), a selection of recipes from the world, and the key facts (one poster per cause with details).
Here is a small graphic overview of these various documents that I advise you to consult for more information about the different causes championed by Eat So They Can and how to find a recipe that comes out of the ordinary:
Still for Alliance Française de Wellington, I created this flyer on one side only. Here are 2 of the 4 suggestions:
The 2 other ones outlined in background the Millau brige and the Arc de Triomphe. Finally, they have chosen the version with the shop even if this one seems to me less interessant. My preference was for the version with the Eiffel tower in background… but I can understand they can’t bear any more this symbol as this one is two often used to depict the France.
To bring out the shop under the text, I have done 6 new versions amongst them are the two below. They are less readable in my opinion… but the customer is king!
The final version is on the right… and you, what is your opinion? Which one would you have chosen?
A new flyer for “Alliance Française de Wellington”… to present a recurrent event directed by the french regions discovery. Brittany is the first region to be honoured by this new appointment.
I created this flyer for “Alliance Française de Wellington”. I was quite proud of my little windows to present the different teachers… until the director told me: windows look like gravestones! He’s right! I’m despair but I will create a better one next time.
I used some of my personal pictures taken when I lived in Paris.