Eat So They Can logo
To create the logo for Eat So They Can, we spent a lot of time and energy at the beginning of the year. The new logo is quite similar to the old one, but has some new concept. For instance, last year, the fundraising was only given to African communities. This year, the funds will be distributed in Africa, Asia, and America.
Here are some ideas we tried before selecting THE Eat So They Can logo 🙂
One of the first Idea was to use a bunny bag or a bowl to depict the food by using a generic object: the bags which are used to transport food and the bowl which is the most common container.
The following logo has not been chosen due to the too significant opposition between the white woman eating on the left and the black girl on the right. This might have caused issues.
A batch of logos were based on the square which is easier to integrate in various design like posters, websites or business cards.
These logos are quite similar to the final one: colors and orientation of the text.
If you want to see the final logo, have a look at Eat So They Can.